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noissue is a global e-commerce brand founded in 2017 with the goal of designing, manufacturing, and distributing custom packaging for a variety of industries. In collaboration with a small team of freelancers, I worked with the founders to coordinate the design and production of almost 100 new products as part of a 12-month initiative called noissue100. Our goal was to reach 100 new product launches in 12 months.
My work included collaboration with 50+ global designers to satisfy demand across international markets. I also worked closely with our sales & marketing teams, web dev, and digital interaction designers.
Photos and images courtesy of noissue.
With immense capabilities for customization, we wanted to ensure that users were able to navigate the breadth of our product mix as well as the options they had to customize products with proprietary art files, colors, finishes, etc. This required great detail when we entered the design process for individual product pages. We aimed to create a user experience that remained highly functional while incorporating vibrant, inspiring design elements and illustrating our market-unique capabilities. Product photography was created using a combination of user-generated content and studio work.
DESIGN & WEB DEVELOPMENT
As our product line expanded, the website required reorganization to ensure users could easily navigate the expansive product line. During my work with noissue, we relaunched the website with a comprehensive "mega-menu" of products as well as more robust pages for individual products. I worked both externally and within noissue teams to ensure new product concepts entered our creative pipeline and reached milestones from ideation, development, and production to launch on schedule.
We worked with our market research team to identify lead demographics and product categories. Our research found that retail shops, food service companies, coffee shops, cafes, and bakeries were our primary market sectors. Visually, we wanted these users to easily access products specific to their needs. In the design process, this manifested in the creation of more shoppable product categories like "eCommerce," "Retail,' "Food Service,' and others.
For users interested in exploring our full product line, we included a "shop all" feature, as well as an "explore" section, where users could see products out in the world, customized by real clients.
The result of the noissue100 program was immense as it helped the executive team identify our strongest customers segments, our most functional products, and the market geographies we would focus on moving forward. Improving our web design and product pages minimized errors in production and createed a more fluid, enjoyable experience for our end users.
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