_p.png){kind=logo}
Aaron's is an intimate, 18-seat supper club focused on building community around esoteric wines sourced and poured by winemaker and sommelier, Aaron Huntsberger. This was an exciting project that included full-scope branding, logo, web design, social media management, and graphic design. Additional work included interior design, menus, email marketing, and design for merchandise.
The project launched in December of 2023, with a tight timeframe of 8 weeks form ideation to launch. The club sold out its first season of events on release. Aaron's has since expanded to include consulting for retail, restaurants, and private collectors. All design work for this project was completed by Aaron Huntsberger.
.png)
.png)
The impetus for this project was to merge a community-oriented, approachable wine tasting experience with the freshest seafood available in Austin, Texas. This access was made possible due to a partnership forged between Aaron's and a local purveyor.
We wanted the space to be comfortable, including rich materials, colors, and textures that were soft and inviting. The design reflects the comforts of family dining at home.
One large table with capacity for 20 stretches the length of the room and accomodates all guests. Its width provides ample space for each guest to have 4-5 wine glasses in front of them in addition to their meal. The white oak table is a light, anchoring contrast to deep green walls and warm ambient candlelight.
We wanted imagery and the design language to elicit nautical suggestions without being overt. Drawing on film photography from various sailing, oceanside, waterfront, and outdoor activities, we built compelling imagery for print, social, and web.
